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<title><![CDATA[触摸屏成现代最便捷的人机交互方式]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164965.shtml</link>
<description><![CDATA[<P style="TEXT-ALIGN: center; TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 1.5" class=MsoNormal align=center><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 16pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN style="FONT-SIZE: 16pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>&nbsp;</P>
<P style="TEXT-INDENT: 15.75pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 1.5" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">随着多媒体信息查询的与日俱增，触摸屏的应用越来越普遍。因为触摸屏作为一种最新的电脑输入设备，使用简单、方便、自然，而且又具有坚固耐用、反应速度快、节省空间、易于交流等许多优点，适用于中国多媒体信息查询的国情。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">利用触摸屏技术，用户只要用手指轻轻地指碰计算机显示屏上的图符或文字就能实现对主机操作，从而使人机交互更为直截了当，这种技术极大方便了那些不懂电脑操作的用户。这种人机交互方式，赋予了多媒体以崭新的面貌，是极富吸引力的全新多媒体交互设备。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸屏在我国的应用范围非常广阔，主要有公共信息的查询，如电信局、税务局、银行、电力等部门的业务查询；城市街头的信息查询；此外还可广泛应用于领导办公、工业控制、军事指挥、电子游戏、点歌点菜、多媒体教学、房地产预售等。触摸屏还会走入家庭，随着城市向信息化方向发展和电脑网络在日常生活中的渗透，信息查询都会以触摸屏——显示内容可触摸的形式出现。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">从此，触摸屏技术开始广泛应用于公共服务领域和个人娱乐设备。人们逐渐习惯用“摸”的方式，在电子售货机上选购商品，在卡拉</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>OK</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">机上点播歌曲，在银行、医院、图书馆、机场查询自己需要的信息。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>1991</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年，触摸屏正式进入中国。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>1996</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年中国自主研发的触摸自助一体机投入生产。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为了操作上的方便，人们用触摸屏来代替鼠标或键盘。工作时，我们必须首先用手指或其它物体触摸安装在显示器前端的触摸屏，然后系统根据手指触摸的图标或菜单位置来定位选择信息输入。触摸屏由触摸检测部件和触摸屏控制器组成；触摸检测部件安装在显示器屏幕前面，用于检测用户触摸位置，接受后送触摸屏控制器；而触摸屏控制器的主要作用是从触摸点检测装置上接收触摸信息，并将它转换成触点坐标，再送给</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>CPU</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，它同时能接收</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>CPU</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">发来的命令并加以执行。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">无论你是在商场购物，还是在银行存取款，触摸式的自动服务器为你提供了方便快捷的服务，这就是我们所说的触摸屏。可在几年前，这一新东西还非常少见，在业内也没有触摸行业的说法。经过多年来的发展，触摸屏的功能已从原先简单的查询导览发展成为集业务查询上网于为一体的触摸查询一体机，应用领域也从最初的邮电、商场到遍布各个行业众多领域。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">犹如</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>PC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">从</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>286</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>386</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">发展到奔腾机一样，触摸屏经历了从低档向高档发展的历程。从红外屏、四线电阻屏到电容屏，现在又发展到声波触摸屏、五线电阻触摸屏，性能越来越可靠，技术越来越先进。而且随着各行业应用特点的不同，以前被忽视了的红外屏电容屏，经过工艺改造，重又获得了新生。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>LCD</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">平板显示技术的发展使得红外屏的优势凸显出来，金融、证券等行业用户对此青睐有嘉。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">综观</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>IT</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">信息产品的发展，离不开两个基本要素：市场容量和价格。价格降低会产生一定的量的提升，但如果没有实实在在的市场基础，产品的普及、技术和行业的发展都无从谈起。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸产品由于早期给人的印象仅是信息的查询，对行业用户来说只是可有可无的形象工程，必然影响市场容量。目前各触摸厂商们都在改进其产品的功能，加大了业务系统的份量。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">譬如，银行的</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>KIOSK</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一体机已经加入了微型打印机、读卡器等设备，功能上吸收了银行的补登存折、转帐等业务，使得系统不在仅仅停留于业务介绍和形象宣传。这一改动显然是有效的，银行系统对这类一体机需求旺盛，连专注于银行业务设备的南天公司都开发出了类似的一体机产品。目前一体机已出现自助售票系统，应用到铁路公路的售票业务，这一进展是否预示着一体机会走上</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>ATM</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">机或者自动售卖机的路子还不明确。由于触摸产品对开放式环境的适应性，商业系统对销售网络及形象宣传的考虑，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>ATM</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">和自动售卖机暂时无法替代</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>KIOSK</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一体机，不过业务型的一体机确定无疑是一种方向。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在价格方面的进步主要来自于触摸屏技术和触摸软件的发展。由于目前各类屏各具优缺点，应用范围、应用规模俱受制约，用户可能只考虑使用的方便及寿命，生产商们却必须不断推陈出新，将更高性能更低价格的产品供应给用户。新的技术产生需要大量的积累，改造原有技术是目前的主流。就像红外屏的新生一样，声波屏的改进已经有了一个可喜景象，由于声波屏能产生对压力的感受，无形中增加了控制手段，对屏功能的扩展十分有利，应用范围因此大大拓展。成熟的软件会使用户享受到两种优点：功能完善和低廉价格。随着产品在各行业应用市场的推进，对行业应用的理解不断强化，系统将越来越合体，而价格由于投入的递减将下降。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸行业标准的制订不容忽视，这将有利于规模发展和合理竞争，对价格的优化极有帮助。而各行业用户也需在目前条件下，缩减不必要的特殊要求，降低生产商的研发成本，加强在软件应用体系上的投入力度，使硬件产品化和规模化程度提高，应用系统水平提升，真正达到方便所有人，也方便行业用户的目标。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN></A><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>]]></description>
<author>jytouch</author>
<pubDate>2010-9-2 15:14:00</pubDate>
</item>
<item>
<title><![CDATA[Linux触摸屏驱动结构解析]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164928.shtml</link>
<description><![CDATA[<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center>
<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="FONT-SIZE: 16pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-FAMILY: Times New Roman"></SPAN></o:p></SPAN></P><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">操作系统对于经常应用电脑的用户非常的重要，一个好的操作系统，能更好的节省学习的时间。本文讲解</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Linux</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸屏驱动开发，在</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Linux</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸屏驱动中，最好的范例莫过于</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>mc68328digi.c</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的实现。本文把其中用到的结构解析一下。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>1</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>struct ts_pen_info<o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">该结构是触摸屏的核心数据结构。用户程序和驱动程序的交互就是通过该数据结构完成的。结构体里面的</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>x,y</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">坐标和状态是</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>gui</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中事件驱动的原始数据源。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，环形队列</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>gui</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">程序通过</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>read</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">完成对</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>ts_pen_info</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的提取。而在内核中维护了一个环形队列，只要队列不为空，将立即返回数据给应用程序。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>3</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，中断驱动机制</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸屏是输入设备，因此使用的是中断驱动机制。只要有触摸事件发生，即向环形队列里面填充一项。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>4</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，定时器的必要性</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸屏的中断处理函数必然启动一个定时器。定时器的使用是为了检测出</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Drag</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">操作。当按下触摸屏一直没有松开时，中断只会相应一次。这和触发方式关系不大，不是沿触发和电平触发的问题。主要是触摸屏的中断处理函数没有处理到松开是不会开放中断的。在这段时间内，就是通过定时器不停的启动，检测触摸屏的新坐标的。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>5</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>misc</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">驱动</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸屏采用</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Misc</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">结构的驱动。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>5</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">点是</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Linux</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触摸屏驱动的核心，理解这些，阅读和编写自己的触摸屏驱动都会游刃有余。希望会对你有所帮助。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN></A><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>]]></description>
<author>jytouch</author>
<pubDate>2010-9-1 14:54:00</pubDate>
</item>
<item>
<title><![CDATA[触控面板需求强 芯片商出货量逐季走高]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164866.shtml</link>
<description><![CDATA[<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 14pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-FAMILY: Times New Roman"></SPAN></o:p></SPAN></P><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">虽然第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季旺季不旺效应已成既定事实，不过，台系触控芯片供货商却感觉到客户对新产品的热衷程度有增无减，第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>4</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季无论景气好坏，触控新品将按照原定时程陆续出炉。台系触控芯片供货商强调，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>iPad</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">及智能型手机产品的持续热卖，给予客户对触控功能的高度信心，甚至列为必备功能，在第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>4</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季包括平板计算机、智能型手机新品都将陆续问世大抢商机下，近期接单量持续高升，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2010</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年下半触控芯片出货量肯定逐季走高。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台系</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>IC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">设计业者目前切入触控芯片领域的家数，虽已多达数</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>10</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家以上，但产品仍多在客户认证阶段，唯一两家已有实战经验的公司就是义隆电及禾瑞亚，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>IC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">设计业者除已取得</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Window</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">与其他操作系统的认证程序外，也都陆续出货给宏达电、宏碁、华硕、惠普</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>(HP)</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">等品牌业者，出货量也是稳定攀升当中，算是台系触控芯片概念股的双箭头。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">即便有第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季电子业旺季不旺的坏消息冲击，义隆电也自承第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季营收恐将较第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季新台币</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>17.32</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元衰退</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>5%</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">内，约在</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>16</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>~17</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元间，但扣除宏达电因新、旧产品转换，导致一些手机用触控芯片出货量成长幅度减少下，义隆电其他应用在</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>AIO(All In One)</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">计算机、笔记本电脑</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>(NB)</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、游戏机产品，以及家电产品上的触控芯片</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>? X</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">货量，却仍是蒸蒸日上。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在公司第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>4</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季触控芯片接单能见度依旧看上，加上手机用触控芯片出货量可望回神，义隆电触控芯片产品线</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2010</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年下半营收贡献度仍可望逐月、逐季攀升。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">禾瑞亚则在结算</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>7</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月营收约</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>5,762</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元，一口气较</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>6</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月回升</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>8.39%</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">后，市场不断传出法人拜访洋华及接口光电时，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家触控面板厂纷纷坦承禾瑞亚触控芯片解决方案是下半年主力机种的核心芯片，这让禾瑞亚近期股价表现水涨船，明显走在业绩之前。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">据了解，禾瑞亚在</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2010</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季确实获得不少台系</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>PC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">品牌业者的</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>AIO</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">及</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NB</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">新品订单。只是，原先寄望第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季开始量产的动作，有点受到近期看法保守的景气所影响，订单可能会拖到第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>4</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季才大量出货，不过，公司触控芯片市占率终究会大幅走强。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">相较于其他台系</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>IC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">设计业者还在担心</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2010</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年下半旺季不旺，客户库存水平过高的情形，义隆电及禾瑞亚却完全感受不到客户的保守心态，反而看到客户生产线不断接着试产，加上终</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>? </SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">野帣ㄚ</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>~</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">几乎全数已「触控化」，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>IC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">设计业者目前不仅手中订单多有确保，甚至客户还不断针对</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2011</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年新品，来导入公司触控芯片解决方案。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在触控功能还将延烧</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>1~2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年下，义隆电及禾瑞亚的业绩成长速度及幅度未来均可望正向发展。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN></A><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>]]></description>
<author>jytouch</author>
<pubDate>2010-8-31 14:45:00</pubDate>
</item>
<item>
<title><![CDATA[触控、被动元件、LED及运输股成长力道强]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164802.shtml</link>
<description><![CDATA[<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 16pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN style="FONT-SIZE: 16pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>&nbsp;</P>
<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="FONT-SIZE: 16pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台股上周重挫后随即出现回稳表现，市场分析师普遍认为台股短在线在年线等均线密集区应有强力支撑，不过，第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">季财报完成公布，市场高度检视今年旺季效应之际，预料</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>8</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月营收将是下一波牵动台股资金的重要因素，市场法人认为，触控、被动元件、</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>LED</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">及运输股仍是</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>8</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月营收成长力道较强的产业及族群。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US> <o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">大展证券自营部协理吴文彬表示，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>8</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月是大盘</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3,955</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">点以来的第</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>21</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个月为重要时间波转折，月线是否收红收黑将攸关后市多空格局。但整体来说，台股表现是优于亚股与欧美国际盘，主因在于两岸</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>ECFA</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、金融</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>MOU</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">与</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>FTA</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">效应，未来将持续发酵，再加上年底五都选举在即，因此对于台股仍不宜看得太空，短线涨多拉回仍属正常，因此大盘回测季线后逢低可注意太阳能、触控面板、食品、农业化学、航运、汽车、营建与中小型银行股等产业。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US> <o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">至于基本面方面，吴文彬表示，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>8</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月原是电子业传统旺季，但营收在上半年基期垫高与欧美经济趋缓疑虑下，呈现旺季不旺情况，使</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>8</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月成长力道恐将趋缓，但续创新高家数市场法人预估仍可维持</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>7</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月左右水平，维持创新高的产业及族群仍以太阳能、触控面板、</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>LED</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、被动元件、航空与食品等产业。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN></A><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>]]></description>
<author>jytouch</author>
<pubDate>2010-8-30 14:34:00</pubDate>
</item>
<item>
<title><![CDATA[拒绝屏幕失灵 电容屏保养技巧集锦]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164704.shtml</link>
<description><![CDATA[<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 15pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN style="FONT-SIZE: 15pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>&nbsp;</P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">近期经常听到会员反馈摩托罗拉里程碑等</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>Android</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">手机触控没反应、屏幕失灵等情况，在遇到这种情况的时候不必惊慌，实际上触摸屏手机上这种现象是正常存在的。这就要求我们在使用触摸屏手机时，多注意一些保养和维护，那么这种令人恐怖的死机失灵情况就可以尽可能的避免掉。</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　以下是目前网络上比较流行的电容屏保养技巧，提供给广大触摸屏手机用户，作为必备的参考。</SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　目前主流的电容屏手机包括诺基亚的部分手机、</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>Android</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">系统绝大部分手机以及苹果手机等。保养参考如下：</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、极度怕静电：很容易击穿电容屏。虽然电容屏手机表面的那层玻璃都经过一定的抗静电处理，但不代表能承受住人体的静电，而且有不少人喜欢在手机表面上贴一张容易产生静电的劣质屏贴，建议给手机选配皮套等。</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、怕油污和汗水等导电介质：覆盖在屏幕上会形成导电层，从而引起屏幕飘移，手洗干净，擦干再用。</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、怕“高”温：这里的“高”温并不是用火去烤，而是达到</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>40</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">度左右的温度，就有可能引起电容屏飘移，长期处在这个温度，电容屏就会翘辫子</SPAN><SPAN style="FONT-FAMILY: Times New Roman"></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">不要日光浴，不要在高温太阳下长时间使用。</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　建议：如果充电时屏幕温度高，请过段时间温度降低再进行充电操作。</SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、怕磁场：特别是电磁场，那块小磁铁在电容屏上放一会，电容屏就会暂时性失效（也有可能会造成永久性损伤）别靠近音箱或带磁性的螺丝批等物品，回到家不要把顺手手机放在音箱上。</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、怕不稳定的电压：一般当手指接触到电容屏时，会“吸”走一点点电流，然后屏幕从四个角落均匀送电到拇指所在的位置，并以此来做定位，所以电容屏在输电电压不稳定的情况下，会“飘移”甚至失效。另外电量低于</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>20%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">最好马上充电。</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　电容屏更主要的缺点是漂移：当环境温度、湿度改变时，环境电场发生改变时，都会引起电容屏的漂移，造成不准确。例如：开机后显示器温度上升会造成漂移：用户触摸屏幕的同时另一只手或身体一侧靠近显示器会漂移；电容触摸屏附近较大的物体搬移后回漂移，你触摸时如果有人围过来观看也会引起漂移；电容屏的漂移原因属于技术上的先天不足，环境电势面（包括用户的身体）虽然与电容触摸屏离得较远，却比手指头面积大的多，他们直接影响了触摸位置的测定。</SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　此外，理论上许多应该线性的关系实际上却是非线性，如：体重不同或者手指湿润程度不同的人吸走的总电流量是不同的，而总电流量的变化和四个分电流量的变化是非线性的关系，电容触摸屏采用的这种四个角的自定义极坐标系还没有坐标上的原点，漂移后控制器不能察觉和恢复，而且，</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>A/D</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">完成后，由四个分流量的值到触摸点在直角坐标系上的</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>X</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>Y</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">坐标值的计算过程复杂。由于没有原点，电容屏的漂移是累积的，在工作现场也经常需要校准。</SPAN><SPAN style="FONT-FAMILY: Times New Roman"></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电容触摸屏最外面的矽土保护玻璃防刮擦性很好，但是怕指甲或硬物的敲击，敲出一个小洞就会伤及夹层</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>ITO</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，不管是伤及夹层</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>ITO</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">还是安装运输过程中伤及内表面</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>ITO</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">层，电容屏就不能正常工作。</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">点评：以上为目前引起电容屏屏幕失灵等情况的一些比较容易被人忽视的原因，在我们日常生活中也是经常遇到的这些因素。在大家使用手机的过程中，如果出现失灵等情况，请首先考虑下是否因为上面的原因导致，再进一步分析解决的办法，不能盲目慌乱，导致更严重问题的发生。</SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN></A><o:p></o:p></SPAN></P>
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<author>jytouch</author>
<pubDate>2010-8-28 14:41:00</pubDate>
</item>
<item>
<title><![CDATA[触控式数字告示给零售商店带来创新营销方式]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164650.shtml</link>
<description><![CDATA[<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 15pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN style="FONT-SIZE: 15pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>&nbsp;</P>
<P style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="FONT-SIZE: 15pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台湾高雄世运期间，一个高中学生与同学们相约观赏汉神巨蛋广场上，由</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">举办的</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>5</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">对</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>5</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">街头篮球挑战赛，赛后走进广场旁</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为高雄世运特别规划的专卖店闲逛。面对琳琅满目的崭新鞋款，正不知该如何选择时，偶然发现店内有一台触控式电脑，正播放着当季最新篮球鞋的广告，只见身手矫健的球员，足蹬酷炫球鞋、飞扑迴旋、上篮得分；换一个画面，则是篮球鞋设计的发想流程介绍；生动的故事与丰富的声光效果，让他看得津津有味，立刻喜欢上这双当季新款鞋。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">场景拉到位于台北内湖的灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，在热闹的会员招待会上，推出多款折扣价商品回馈消费者。一对忘记携带特卖会</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>DM</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的夫妻，一时记不起来新家要添购的洗衣机、冰箱和电视机的型号，于是他们走到店里的互动式数字告示机台前，通过触控式面板，逐一查询现正特价的各家商品以及价钱，结果发现某日本厂牌的电视，在今天又再下降</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>800</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">元，一番讨论后，他们决定趁这个难得机会，买下梦寐以求的品牌商品。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">营造互动管道让顾客和品牌故事发生对话</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的营销作为一直求新求变，包括：创意商品陈列、店面播放多媒体商品资讯等，都是销售通路吸引顾客的方式，不过单向推销不容易让顾客产生共鸣。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">通路行销管理部经理谢鼎亨表示，要让顾客认同</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年轻、有活力的品牌形象，通过互动是最有效的方式。因此，可整合各种</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>IT</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">技术的研华互动式数字告示（</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">），就成为</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">店铺行销的最好工具。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">抢搭今年七月高雄世运的风潮，在汉神巨蛋广场上举办街头行销活动—「</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">篮球殿堂挑战赛」，并在广场上的临时专卖店里摆放数字告示（</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">），经审慎评估后，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">规划两类型的内容，分别是：当季新款篮球鞋广告与世运独卖</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>T</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">恤相关设计故事。让高雄市民从简单的互动过程中，认识</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的品牌形象，也认同世运精神。谢鼎亨表示，商品设计过程与概念，并不容易通过店员的解说清楚传达，但生动的影音呈现，却可让消费者在享受听故事的乐趣之余，也完整了解商品。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">从七月中旬开始，约半个月的摆设时间，数字告示（</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）不但吸引来店民众的目光，也顺利带动主打篮球鞋和高雄独卖</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>T</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">恤的销售量。谢鼎亨表示，一楼暂设专柜不但没有分食汉神百货固定</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">专柜的业绩，还创造商品购买量与话题，行销活动相当成功。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">谢鼎亨认为，研华</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">采用直觉式操作介面，不需学习就能使用，是顾客愿意尝试的主要原因。对于</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">来说，商品讯息的更换就像是更新网站内容一样简单，无须经历复杂的程式修改过程，很符合行销活动讲求效率的大原则。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">最新商品与优惠</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt"> </SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">顾客弹指间就掌握</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">率先在内湖旗舰店导入</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，所诉求的行销目的更为直接，即资讯告知。由于灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">所售的品牌电子商品，种类非常多，且商品的优惠状况经常是一日数变，让消费者即时掌握特价资讯，是提升销售量最重要的前提，因此灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">设计最新促销讯息相关内容，希望在人潮众多的会员招待活动时，协助顾客快速了解商品。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">「研华</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的触控式屏幕与当下流行的</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Apple</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">手机</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>iPhone</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">有几分相似，我们觉得消费者一定会想要玩玩看。」灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">流通事业部游戏商品采购经理王凯平认为，引发消费者好奇，是行销成功的第一要素。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">行销成功的第二个要素，就是简单。由于卖场的顾客群非常广，互动式数字告示的操作使用方式，必须简单到无须学习、不用店员协助。为此，灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">特别将选单按钮设计在屏幕下方，「这样，就算是身高只超过机台一点点的小朋友，也能轻松操作。」王凯平说。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作为提供多元化</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">商品的灿坤来说，给予顾客足够的时间、空间来选购商品非常重要，资讯完整且采互动式设计的电子查询机台，让顾客消费更为自主；对灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">来说，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">即时更新机制，也能将市场上最新价格迅速反映给顾客，增加交易成功率。王凯平表示，从</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>7</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月导入</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的这两个月，顾客主动使用的比例相当高，且对于机台提供的资讯表示满意，未来灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">除了考虑在更多分店导入这套设备外，也在积极思考进行其他应用的可能。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">零售业所面对的顾客，为数众多且分散，在网络店面以及各类型专卖店的竞争下，往往难以掌握顾客的消费偏好。因此，实体店面必须在顾客亲临现场时，用「耳目一新」的方式来传递行销讯息，强化顾客对商店的印象与认同感，间接增加他们的消费意愿。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">过去常为零售业采用的传统式电子看板，虽然能提供影音形式的行销资讯，但缺乏操控介面，仅能单向地传递重複讯息，容易被顾客忽略；而新一代</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的互动功能，透过消费者熟悉的网页浏览模式，让顾客自行选择阅读讯息的顺序与速度，更能吸引目光。无论是像</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>NIKE</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一样，期待对消费者「说故事」；或效法灿坤</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>3C</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，希望向顾客「报好康」，新一代</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多媒体的讯息呈现方式，配合上简单的手指操控介面，让顾客在没有压力又能享受趣味的前提下，搜寻他们想知道的商品讯息，拉近卖店、销售人员和顾客之间的距离，无形中更增长顾客驻足时间与购买意愿。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">数字告示（</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）辅助店铺行销的应用不止于此，未来还可在机台内嵌</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>RFID</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">读取器、麦克风、摄影机等设备，与顾客进行声音、影像形式的互动，甚至提供购买建议。对于零售业来说，越丰富的商品谘询，也就代表着越高的客户满意度，以及成交率。透过</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>IT</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">技术的整合，</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Digital Signage</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的应用没有极限，只要创意到处，就有商机火苗。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt"> <SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN></A><o:p></o:p></SPAN></P>
<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>]]></description>
<author>jytouch</author>
<pubDate>2010-8-27 15:10:00</pubDate>
</item>
<item>
<title><![CDATA[触摸屏成数字标牌与顾客之间的纽带]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164607.shtml</link>
<description><![CDATA[<P style="TEXT-INDENT: 24pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>iPhone</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">之类的触摸屏界面，已经教会消费者怎样使用触摸屏来和手机互动。消费者学习了如何与屏幕之类的媒介来互动，也开始期待触摸屏科技到底可以给他们带来怎样的体验感受。触摸屏已经在很多地方使用，像零售银行业服务、零售店自助结账、点购、交通和票务方面自助手续办理等。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　触摸屏科技真正的潜能是可以提供一个更加逼真、协同、自然的用户体验。对于销售商来说，触摸屏系统提供的一个完整的工具箱可以作为控制用户体验的一个平台。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　近日，美国圣地亚哥举行了“美国平板显示器会议”。英特尔数字标牌主任</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Jose Avalos</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">说，“我们在谈到交互性方面时会想到英特尔的触摸屏系统。关于使用简易性方面进行了很多讨论，不过我想这个话题已经过时了。今天讨论的话题，应该是关于如何体验乐趣。新生的一代都理所当然的认为产品在使用上应该是简易的，他们觉得这是必须的，同时他们希望现在的设备应该是很有趣的。数字标牌播放的交互性应该使它可以提供更多互动和参与的体验。数字标牌是一个一对多的体验，也可以是一对一的体验。所以不光该给终端用户提供便于使用方面的丰富体验，还需要让体验变的更有乐趣。”</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　当数字标牌包含有更多如触摸屏、</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>QR</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">码、交互性、增强现实技术或基于”手语”的互动时，就可以让消费者更多的参与到广告活动中去。“我觉得对于广告特别是户外广告来说，我们会对其统计人流量。我们也是量化的公司，也会和别的公司一样估算广告效果或者走过的人的数量。”</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Clear Channel Malls</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">主席</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>Alan High</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">说，“比如说，商场里的一个标志在一天内会有</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>1</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万人经过。你把那个标志做成交互式标牌时，就改变了业务中的动态内容。</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>1</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万人一天的数量会增加到</SPAN><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt" lang=EN-US>15</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万人一天。”</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: right; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=right><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN></A><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 18pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P>&nbsp;</P>]]></description>
<author>jytouch</author>
<pubDate>2010-8-26 11:53:00</pubDate>
</item>
<item>
<title><![CDATA[触摸屏应用领域呈多样化]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164524.shtml</link>
<description><![CDATA[手机是目前触摸屏应用最多的领域。据统计，2007年全球触摸屏手机的市场占到整个手机市场的2%。近两年iPhone手机的推出带动了触摸屏技术的发展。这一技术也正逐渐应用到其他的便携电子产品上。随着手机市场规模持续增加，以及对手机智能化、便捷化程度要求越来越高，触摸屏作为一种最为友善的人机接口在手机上的应用也会越来越普及。预计到2012年手机使用的触摸屏将占到整个触摸屏出货量的32.8%，触摸屏手机的出货量将达到2.3亿部。
<P>&nbsp;&nbsp;&nbsp; 除了手机以外，触摸屏在汽车电子领域的应用也越来越广泛。随着汽车业的快速发展，人们对汽车娱乐信息系统的要求也越来越高，车载导航系统、车内影音娱乐系统等开始得到普及。触摸屏作为最方便的人机界面，迅速占领了车内用显示器市场。触摸屏有效地降低了操作的难度，也赋予车用多媒体设备更多功能，是极具吸引力的市场。据预测，用于便携式导航设备和其他电子设备的触摸屏市场在2012年将达到6亿美元。</P>
<P>&nbsp;&nbsp;&nbsp; 零售业也是未来触摸屏应用的主要市场。随着商用POS(销售点)系统越来越多地被应用到零售业、餐饮业等行业中，触摸屏在POS系统上的应用也越来越普及。全球零售业用触摸屏的市场规模预计将在2012年占到触摸屏总体规模的18.2%，销售额达8亿美元。</P>
<P>&nbsp;&nbsp;&nbsp; 另外，随着Vista操作系统的推出，Vista的很多版本中都支持触摸屏，这也将带动触摸屏在PC行业的增长。目前，全球每年出产的电脑中，仅有1%装配有触摸屏，市场潜力巨大。</P>]]></description>
<author>jytouch</author>
<pubDate>2010-8-25 0:24:00</pubDate>
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<title><![CDATA[天宫一号目标飞行器完成总装 将于2011年升空]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164301.shtml</link>
<description><![CDATA[<SPAN style="COLOR: black; FONT-SIZE: 14pt" lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-tab-count: 1"></SPAN><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p>
<P style="TEXT-ALIGN: left; TEXT-INDENT: 24pt; MARGIN: 2.35pt 0cm; mso-pagination: widow-orphan; mso-char-indent-count: 2.0" class=MsoNormal align=left><SPAN style="FONT-FAMILY: 宋体; COLOR: #151515; FONT-SIZE: 12pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">中国载人航天工程新闻发言人<SPAN lang=EN-US>17</SPAN>日表示，我国载人航天工程第一个空间交会对接目标<SPAN lang=EN-US>——</SPAN>天宫一号目标飞行器已于近日完成总装，全面转入电性能综合测试阶段。在完成一系列电性能、力学性能和热性能测试后，飞行器将于<SPAN lang=EN-US>2011</SPAN>年发射进入预定轨道，之后，发射神舟八号飞船与之交会对接。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="TEXT-ALIGN: left; MARGIN: 2.35pt 0cm; mso-pagination: widow-orphan" class=MsoNormal align=left><SPAN style="FONT-FAMILY: 宋体; COLOR: #151515; FONT-SIZE: 12pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">　　这位发言人介绍说，去年底以来，执行交会对接任务的天宫一号目标飞行器、改进型长征二号<SPAN lang=EN-US>F</SPAN>运载火箭和改进型神舟载人飞船等主要飞行产品陆续完成了初样阶段的各项研制、试验工作，全面转入正样研制阶段。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="TEXT-ALIGN: left; MARGIN: 2.35pt 0cm; mso-pagination: widow-orphan" class=MsoNormal align=left><SPAN style="FONT-FAMILY: 宋体; COLOR: #151515; FONT-SIZE: 12pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">　　目前，交会对接任务的各项装备工作进展顺利。神舟八号飞船正在进行总装；改进型长征二号<SPAN lang=EN-US>F</SPAN>火箭产品已齐套，正在进行分系统综合试验；针对交会对接任务的航天员训练工作全面展开，我国第二批航天员包括两名女航天员也参加了训练；天宫一号目标飞行器和神舟八号飞船装载的各项空间科学实验载荷设备陆续按计划交付飞行器总装，有关地面支持系统准备工作全面推进。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="TEXT-ALIGN: left; MARGIN: 2.35pt 0cm; mso-pagination: widow-orphan" class=MsoNormal align=left><SPAN style="FONT-FAMILY: 宋体; COLOR: #151515; FONT-SIZE: 12pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">　　按照计划，我国将于<SPAN lang=EN-US>2011</SPAN>年先后发射天宫一号目标飞行器和神舟八号飞船，实施首次空间飞行器无人交会对接试验。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
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<author>jytouch</author>
<pubDate>2010-8-17 15:47:00</pubDate>
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<title><![CDATA[触控热 台郡触控面板用软板同步受惠]]></title>
<link>http://jytouch.blog.com.cn/archives/2010/3164170.shtml</link>
<description><![CDATA[<P style="TEXT-INDENT: 10.5pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 1.0" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">触控面板应用持续升温，软板厂也同步受惠。软式印刷电路板</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>(FPC )</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">厂商台郡表示，今年以来，触控面板端的需求逐步放大，目前已占整体营收比重约</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>5%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，预计到了今年底，营收比重将可以达到</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>8%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的水准。</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台郡表示，触控面板用软板今年的成长力道尤其明显，预料从今年下半年到明年，将是公司积极发展的重点产品，并成为营运成长主要动能。目前该产品现占整体营收比重约</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>5%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，今年底可以再提升至</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>8%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，明年就可以达到两位数的水准。</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台郡说明，现阶段以</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>7</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">吋以上触控面板用软板为主要产品，应用于平板电脑、电子书等产品，现在正积极开发智慧型手机用领域。据悉，台郡目前主要客户包括洋华、达虹、宸泓等。</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">另外，台郡在智慧型手机的表现也相当出色，目前已经占整体营收比重约</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>30%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，成为第一大产品线，其中主力客户苹果占比高达</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>50%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，其他的客户包括夏普、三洋等。台郡表示，公司所生产智慧型手机用软板以应用在天线、按键、照相镜头、侧边按键等为主，该产品线在下半年的需求也相对稳健。</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台郡表示，随着软板应用产业延伸，客户订单需求不断成长之下，预料最快在今年第三季底，公司本身的产能利用率就可以达到满载，即单月合并产值达</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>4.5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>-5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元，届时整体软板产业的供需可能会出现吃紧的情况。</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">另外，为了因应未来成长所需，台郡透露，现在正着手进行两岸扩产计画，至于扩产的幅度、投入的金额将会在近期明朗化。</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">关于台郡科技</SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台郡科技股份有限公司在</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>1997</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>12</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月于台湾的高雄县成立，</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>1999</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月开始进行量产，主要生产软式印刷电路板</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US>(FPC )</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 21.75pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">台郡集团在台湾、中国大陆都设有业务办公室及制造工厂，且业务员分布世界各地支援我们所有的客户。台郡科技政策台郡科技也承诺环境保护和以建置绿色厂房和制造绿色产品为目标，集团内部也实行回收和废弃物管理计划。台郡科技文化台郡科技文化就是第一次就要做对。我们的员工都受过良好的训练，在品质、成本、交货和服务四个范畴内服务客户。超水准的服务是我们服务所有客户的目标。</SPAN></P>
<P style="TEXT-INDENT: 21.75pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P style="TEXT-INDENT: 131.25pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 12.5" class=MsoNormal><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman; mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者：</SPAN><SPAN style="FONT-FAMILY: Times New Roman"></SPAN><SPAN lang=EN-US><A href="http://www.jytouch.com.cn/"><SPAN style="http://www.blog.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'" lang=EN-US><SPAN lang=EN-US>新金雅</SPAN></SPAN><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Times New Roman" lang=EN-US> </SPAN></SPAN></A></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><SPAN style="FONT-FAMILY: Times New Roman; FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>]]></description>
<author>jytouch</author>
<pubDate>2010-8-14 16:45:00</pubDate>
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